By May Caraballo and Princess Monique Opulencia - Audal
For much of corporate history, organizations believed that reputation could be built primarily through what they said about themselves.
They invested in messaging, campaigns, and announcements designed...
By Ma. Luisa “Louie” Sebastian, APR, Managing Director, Brown Bag Communications Philippines Inc.
Early in my career, the gold standard as proof of public trust was a thick folder of press clippings. It was proof...
By Aresti “Toteng” Tanglao, Campaigns Director, Brown Bag Communications Philippines Inc.
One of the most entertaining films I saw last year was Dumb Money. When I streamed it, I was actually expecting a financial thriller that...
The “Scammedy: Digital Scams” session, hosted by BBCOMM, offered a deep dive into digital scam prevention. Featuring PMAJ Leslie Jallorina, PLT Wallen Arancillo, and Tricia Legaspi, the event delivered essential tips and strategies for staying safe online.
With the growth of social media and other digital platforms in today’s generation, the spread of content can be done in a snap, and the virality of materials is more rampant than before.
belek...
Amidst the advancements in digital platforms, another prominent technological trend of our time is artificial intelligence (AI), which presents opportunities and challenges for both businesses and individuals.
Communication, particularly in public relations, has been notably...
