Elevating PR Crisis Management In PH Setting This 2024

The ability to withstand crises is at the heart of any organization, and these are unavoidable in today’s fast-changing environment. In the digital age, where information flows freely and everyone is tech-savvy, a crisis can have far-reaching consequences.

It is critical for businesses, regardless of size or legacy, to adopt crisis management since it not only protects their reputation in the business sector but also resonates with their target audience.

Crisis management is not a new notion; it existed long before organizations adopted advanced technology. However, other organizations ignored it, believing that a perfect routine would protect them from daily challenges. The reality is that establishing a firm involves hurdles and failures; thus, crisis management is an essential component of strategic planning.
In building a successful crisis management plan, keep these three key points in mind to up your organization in today’s advanced era.

1. Embrace Resilience by Digging Deeper Into Potential Issues

Filipinos are well-known for their resilience, particularly during times of crisis. Showing this resilience to businesses entails proactive planning for quick recovery when challenges arise. The age-old saying, “Expect the unexpected,” could not be more appropriate.

Building a business presence requires looking at various perspectives, anticipating future issues, and assessing how effectively the organization aligns with its initial goals. This proactive approach enables the company to address potential situations before they worsen.

2. Know Your People And Their Roles

In times of crisis, knowing your team is critical. Your team members will help evaluate possible issues, thus understanding their roles inside the organization is an important tool for crisis management. Assigning roles guarantees that each employee has a specialization for dealing with crises quickly, minimizing disruptions within the organization.

3. Evaluate Audience Trends

It’s more important than ever to know how your audience responds to crises in the era of social media. Businesses need to be aware of how their target audience behaves on different platforms. With this knowledge, the business can deal with possible crises before they spread to other media platforms.

Wrapping up, crisis management is about anticipating and making plans for your company’s future.

Businesses can seek professional crisis management solutions from Brown Bag Communications (BBComm). BBComm is a reputable company that provides reliable services like well-secured issue management, platform development, and proven corporate publications. The agency’s track record with different brands and businesses highlights how successful these services have been throughout time.

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Who we are.

An integrated marketing communications company with PR at its core, we are your solutions partner in guiding your customers towards brand love as they go through the journey of your business.

With brand love, we turn stakeholders into engaged fans and loyal customers into lifelong advocates. When audiences love your brand, you feel empowered; and when you reach your business goals, you achieve sustainable growth in the long run.

We thrive on collaborative and meaningful partnerships. We deliver results through targeted integrated marketing programs and strategies. We help you reach your audiences and build long-lasting trust.

This is how we create brand love. We are PAGEONE.

What we can do.

Our team of seasoned communication professionals, PR strategists, media specialists, and storytellers offer a full range of services and expertise to help you fully realize your brand vision and needs.


An end-to-end approach that utilizes relevant and effective integrated marketing tactics for holistic communications solutions.

Social Marketing

Attaining desired behavioral and perception change among stakeholders and publics

Digital Communications

Creating compelling online and social media assets through engaging digital content

Advocacy Development

Developing social investments through effective and long-lasting stakeholder engagement.

Issues Management

Mitigating the impact of crisis situations and managing stakeholder relations.

Corporate Reputation

Strengthening brand equity through thought leadership, media relations and publicity

Brand Communications

Supporting product and lifestyle marketing with communication strategies and PR executions.

Corporate Publications

Conceptualizing and producing sustainability reports and other specialized communication materials.

Platform Development

We build quality websites and scalable platforms to drive your business.

Digital Content Creation

Creating quality content that can be used to tell the story of the brand to connect the brand to its customers.

Social Media Management

Managing social media marketing campaigns and managing content across the company and brand's social media platforms.

Advocacy Development

Identifying and determining what is being said about a brand or a company.

The most awarded
PR Agency in the Philippines.

Our record number of local and international awards is a testament on what our expertise can do to make your brand goals and communication needs come true.


Local and International Awards


Agency of the Year:
2016, 2017, 2018, 2019, 2020


Grand Anvils Awards:
2016, 2017, 2018, 2019


The most expansive Online Media Network

Aside from our traditional and online media networks, we are the only public relations agency in the Philippines that manages our own online media network that can reach millions of audiences in the country and across the world.


Conversations start here.

PAGEONE Media is a group of news and lifestyle online magazines that cater to the different niches of millions of Filipino readers.

This includes, a multiple time Anvil awardee that promotes women empowerment.  Another is is where car geeks and automotive dealers can get updates about the industry, as well as for the pop culture fans who live and breathe entertainment.

You can also be updated with the regional, local, and international news through our news outlets,,, and

Those are just a few of the well-known platforms PAGEONE Media has introduced to the public, and the collection is continuously getting bigger and better day by day.

Since its founding in 2015, PAGEONE Media remains one of today’s top online publications in the country.


Spreading stories like wildfire.

Wildfyre are websites and Facebook pages that is developed, maintained and managed by PAGEONE in collaboration with top bloggers in the country.

This is the first and only service being offered in the philippines.

Wildfyre is developed to help connect brands and companies with an established community of content creators and digital influencers. Through Wildfyre, companies and advertising/PR agencies can easily share product narratives and press releases simultaneously through the Wildfyre’s portals and social media pages.

Wildfyre is a platform and a service that can help both big and small brands and companies in their efforts to expand product awareness, build company credibility, and increase their online presence. It’s a one-of-a-kind service that promotes better interaction between brands and consumers.

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