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Seasoned Communication Strategist Toteng Tanglao Joins PAGEONE Group’s BBCOMM: A New Chapter In Reputation Management

In the ever-evolving world of public relations, few professionals have made as lasting an impact as Aresti Tanglao, better known by his nickname, “Toteng”. With over two decades of experience, Tanglao has consistently redefined brand narratives, managed crises, and elevated communication strategy standards. His recent transition as the new campaigns director at PR and advertising agency BrownBag Communications (BBCOMM), marks a pivotal moment not just in his career, but for the future of reputation management in the Philippines.

A Career Built on Strategy and Innovation

Toteng Tanglao’s career has been marked by his ability to fuse strategy with innovation. Starting in journalism, he swiftly transitioned to public relations and corporate communications, where his deep understanding of both digital storytelling and traditional PR set him apart. Under his leadership, his former agency transformed into a cutting-edge PR firm. His expertise in handling high-profile clients across regulated goods, banking, pharmaceuticals, and healthcare has significantly enhanced brand visibility and industry influence.

Tanglao’s leadership earned the PR agency numerous prestigious accolades, including the Stevie, Anvil, and Quill Awards. His success stems from a unique ability to harness technology and strategy to anticipate trends, build trust, and navigate crisis situations with a forward-thinking approach. For Tanglao, PR is not just about creating compelling narratives; it’s about managing reputational risks and safeguarding a brand’s credibility in turbulent times.

A Focus on Reputation Management

For Tanglao, joining BBCOMM is more than a career transition—it’s a return to what he knows best: reputation management. Reflecting on this new chapter, Tanglao shares, “Personally, I feel like I’m stepping into a role that brings me back to where I’ve always thrived: managing reputational risk, crisis communications, and all scenarios in between.” His return to this high-stakes environment aligns with the values that have driven his success—building and protecting trust.

BBCOMM Managing Director Ma. Luisa “Louie” P. Sebastian, APR, expressed her enthusiasm about the newest addition to their team. “The BBCOMM team is very excited to have Toteng onboard,” she said. Reflecting on their long history of working together, she added, “I have known him since the late 90s, and we have been together in several battle fronts, so to speak, to defend and protect the image and reputation of our principals. To see him in action again in BBCOMM will definitely help our clients in their reputation management journey,” she said.

With his extensive expertise in crisis management, brand positioning, and media relations, Tanglao is poised to take BBCOMM’s reputation management services to the next level. He believes that reputation management is not just about responding to crises; it’s about establishing a foundation of trust that helps brands weather any storm. “Reputation isn’t just about crisis response—it’s about building a foundation of trust long before challenges arise,” he said.

Transforming BBCOMM’s Approach

At BBCOMM, Tanglao has a clear vision for the future. His approach to reputation management will emphasize proactive risk assessment, enabling brands to identify and respond to emerging challenges before they escalate. He plans to design systems that monitor risks, allowing for quick action when needed. His strategy is not only about responding to crises but about building long-term strategies for maintaining trust and credibility with clients.

Tanglao is also focused on expanding BBCOMM’s services. His goal is to introduce new tools, such as crisis simulations, executive positioning, and enhanced stakeholder engagement. These additions will position BBCOMM as the agency of choice for businesses looking for comprehensive, results-driven communication solutions.

Fostering Innovation and Collaboration

Beyond strategy, Tanglao is committed to fostering a culture of collaboration within BBCOMM. He believes that the best campaigns are built on diverse perspectives and teamwork. “Great campaigns are built on collaboration,” Tanglao said, highlighting the importance of collective insight in the creative process. By empowering his team and promoting open dialogue, he is creating an environment where creativity and critical thinking can thrive.

Tanglao’s leadership philosophy is centered on enabling his team to innovate and take ownership of projects. He views collaboration as the foundation for bold, impactful communication strategies that produce tangible results.

Looking Ahead: Setting New Standards

Tanglao’s vision for BBCOMM goes beyond short-term success. In the near future, his focus will be on leveraging the agency’s existing strengths while addressing areas for growth. However, his long-term goal is even more ambitious: to further strengthen BBCOMM’s industry leadership in both crisis management and the art of building lasting trust.

“Ultimately, it’s about leadership, leading not just in response but in proactively shaping narratives that stand the test of crisis, opportunity, and time,” he said. Tanglao plans to leverage technology in every facet of BBCOMM’s operations, from campaign design and execution to data analysis and project management, ensuring the agency remains at the forefront of the industry.

BBCOMM is a member of PAGEONE Group, the most awarded PR agency in the Philippines.

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