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Looking Into Crisis Management In The Age Of Viral Sensations | BBCOMM
Ideas

Looking Into Crisis Management In The Age Of Viral Sensations

With the growth of social media and other digital platforms in today’s generation, the spread of content can be done in a snap, and the virality of materials is more rampant than before.

This imposes both positive and negative impacts on brands or businesses because, as virality serves as an important factor for companies to improve their online presence, this can also lead to issues such as posting the wrong content or materials that can lead to misconception.

In this possible negative impact through these media platforms, the importance of public relations for a brand comes in as this sector is responsible for handling such issues to clean up the problem within the company.

With the crisis management team, take a closer look at the content that will be published or evaluate upcoming materials to prevent issues that can damage the brand’s image for its consumers.

It has become evident that crisis management is more relevant in this era of digitalization, as innovations like these need close monitoring as a tap can change everything.

Hence, crisis management in this field should be trained and well-informed of the trends when it comes to social media platforms for them to have a background on what to monitor instead of the field of the business and how to address it. With the ever-growing scope of online media, this might be confusing to a team that needs more knowledge of online platforms.

Trends in online media platforms might be perceived as an easy field by companies because of innovative technologies that can help them address this in just a snap. Still, it takes a good crisis management team to swiftly take action to maintain the trust of consumers in brands.

If you seek virtual brand support for crisis management, Brown Bag Communications (BBComm) is an agency specializing in digital-era crisis management solutions. This reputable agency offers services including issue management, platform development, and corporate publications to ensure brands maintain a current and impactful presence with their target audience.

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Who we are.

An integrated marketing communications company with PR at its core, we are your solutions partner in guiding your customers towards brand love as they go through the journey of your business.

With brand love, we turn stakeholders into engaged fans and loyal customers into lifelong advocates. When audiences love your brand, you feel empowered; and when you reach your business goals, you achieve sustainable growth in the long run.

We thrive on collaborative and meaningful partnerships. We deliver results through targeted integrated marketing programs and strategies. We help you reach your audiences and build long-lasting trust.

This is how we create brand love. We are PAGEONE.

What we can do.

Our team of seasoned communication professionals, PR strategists, media specialists, and storytellers offer a full range of services and expertise to help you fully realize your brand vision and needs.

PR360

An end-to-end approach that utilizes relevant and effective integrated marketing tactics for holistic communications solutions.

Social Marketing

Attaining desired behavioral and perception change among stakeholders and publics

Digital Communications

Creating compelling online and social media assets through engaging digital content

Advocacy Development

Developing social investments through effective and long-lasting stakeholder engagement.

Issues Management

Mitigating the impact of crisis situations and managing stakeholder relations.

Corporate Reputation

Strengthening brand equity through thought leadership, media relations and publicity

Brand Communications

Supporting product and lifestyle marketing with communication strategies and PR executions.

Corporate Publications

Conceptualizing and producing sustainability reports and other specialized communication materials.

Platform Development

We build quality websites and scalable platforms to drive your business.

Digital Content Creation

Creating quality content that can be used to tell the story of the brand to connect the brand to its customers.

Social Media Management

Managing social media marketing campaigns and managing content across the company and brand's social media platforms.

Advocacy Development

Identifying and determining what is being said about a brand or a company.

The most awarded
PR Agency in the Philippines.

Our record number of local and international awards is a testament on what our expertise can do to make your brand goals and communication needs come true.

200++

Local and International Awards

5

Agency of the Year:
2016, 2017, 2018, 2019, 2020

4

Grand Anvils Awards:
2016, 2017, 2018, 2019

THE AGENCY WITH

The most expansive Online Media Network

Aside from our traditional and online media networks, we are the only public relations agency in the Philippines that manages our own online media network that can reach millions of audiences in the country and across the world.

PAGEONE Media

Conversations start here.

PAGEONE Media is a group of news and lifestyle online magazines that cater to the different niches of millions of Filipino readers.

This includes Woman.ph, a multiple time Anvil awardee that promotes women empowerment.  Another is Motoring.ph is where car geeks and automotive dealers can get updates about the industry, as well as Chika.ph for the pop culture fans who live and breathe entertainment.

You can also be updated with the regional, local, and international news through our news outlets Thephilippinepost.com, Theluzondaily.com, Thevisayasjournal.com, and Themindanaolife.com.

Those are just a few of the well-known platforms PAGEONE Media has introduced to the public, and the collection is continuously getting bigger and better day by day.

Since its founding in 2015, PAGEONE Media remains one of today’s top online publications in the country.

WILDFYRE

Spreading stories like wildfire.

Wildfyre are websites and Facebook pages that is developed, maintained and managed by PAGEONE in collaboration with top bloggers in the country.

This is the first and only service being offered in the philippines.

Wildfyre is developed to help connect brands and companies with an established community of content creators and digital influencers. Through Wildfyre, companies and advertising/PR agencies can easily share product narratives and press releases simultaneously through the Wildfyre’s portals and social media pages.

Wildfyre is a platform and a service that can help both big and small brands and companies in their efforts to expand product awareness, build company credibility, and increase their online presence. It’s a one-of-a-kind service that promotes better interaction between brands and consumers.

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Let's talk.

Ready to collaborate? Our ambitious and highly driven team of professionals would love to talk to you on how we can help you and your team create brand love.

+632 7622.5477

inquiry@bbcomm.ph

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