By May Caraballo and Princess Monique Opulencia  - Audal  For much of corporate history, organizations believed that reputation could be built primarily through what they said about themselves.  They invested in messaging, campaigns, and announcements designed...

By Ma. Luisa “Louie” Sebastian, APR, Managing Director, Brown Bag Communications Philippines Inc. Early in my career, the gold standard as proof of public trust was a thick folder of press clippings.  It was proof...

By Aresti “Toteng” Tanglao, Campaigns Director, Brown Bag Communications Philippines Inc.  One of the most entertaining films I saw last year was Dumb Money. When I streamed it, I was actually expecting a financial thriller that...

In today’s fast-moving digital media landscape, the Bases Conversion and Development Authority (BCDA) is stepping up its game to ensure effective public engagement and narrative control. On April 29, 2025, BCDA partnered with BrownBag...