Monthly Archives: April, 2026

When Publicity Stopped Being Proof of Reputation Strength

By Ma. Luisa “Louie” Sebastian, APR, Managing Director, Brown Bag Communications Philippines Inc. Early in my career, the gold standard as proof of public trust was a thick folder of press clippings.  It was proof...

Reputation Is Not Insurance. It Is Capital.

By Aresti “Toteng” Tanglao, Campaigns Director, Brown Bag Communications Philippines Inc.  One of the most entertaining films I saw last year was Dumb Money. When I streamed it, I was actually expecting a financial thriller that...

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