Major PHL Sustainability Trends In 2024

Sustainability is no longer a mere buzzword but an indispensable guiding principle steering global practices toward a more ecologically conscious future.

From innovative technologies to community-driven initiatives, the world is witnessing a remarkable surge in sustainable trends that echo a collective commitment to addressing climate change and environmental degradation.

Globally, there is a growing acceptance of the so-called climate fintech that blends technology with the principles of sustainability — paving the way for a steadier stream of funds to help enterprises transition to a greener value chain. For instance, we are seeing these climate fintech firms introduce eco-friendly investment opportunities such as green bonds, responsible investment funds, and financial backing for projects that cut down carbon emissions.

Another major development in global sustainability practices is the acceleration of disclosure preparation regarding the Corporate Sustainability Reporting Directive (CSRD) in the EU and the Securities and Exchange Commission (SEC) in the US. The CSRD has expanded the range of companies that are required to disclose what sustainability measures they have adopted and implemented. It is said that thousands of additional companies in Europe are now being obliged to disclose detailed information on how their operations affect the environment, social matters, and how they manage related risks and opportunities, thus influencing them to rethink their sustainable strategies. On the other hand, the US SEC had advanced proposals on rules on climate-related disclosures that are expected to increase accountability and encourage more sustainable business practices. These regulations signal a paradigm shift where sustainability reporting moves from being a voluntary, often inconsistent effort, to a standardized and enforceable requirement.

Another global trend is the application of artificial intelligence (AI) for sustainability, which sustainability specialists project will be further amplified in 2024. Because of AI’s potential to optimize resource use, and improve energy efficiency, the call for its use in sustainability practices has expanded with the belief that it can contribute to significant reductions in environmental impact. For one, AI’s predictive capabilities are now being utilized in biodiversity conservation, where machine learning models help in predicting poaching threats and management of protected areas. It is also believed that AI can help analyze big data for environmental science, thereby enhancing our understanding of ecological systems and the impacts of climate change.

As it stands, AI will be most useful in significantly simplifying the processes involved in ESG data management, especially in the light of mandatory sustainability disclosures.

As business faces the daunting task of managing, collecting, and analyzing huge volumes of ESG data, AI-powered ESG data management software can support efforts to streamline the mapping process which can in turn ensure accuracy, efficiency, and compliance.

In the Philippines, there are also observable trends that we expect for 2024 and the years ahead. As a fitting year ender, I am focusing on select major sustainability trends that are expected to confront Philippine companies next year and in the future.

1. Circular Economy: Redefining Progress. At the forefront of sustainability trends in 2024 is the ascent of the circular economy, a departure from the linear “take-make-dispose” model. This revolutionary shift emphasizes resource efficiency and waste reduction, urging businesses and industries to adopt closed-loop systems. These systems are designed to facilitate easy disassembly, repair, and recycling, fostering not only environmental stewardship but also innovation in product design and manufacturing processes.

In the Philippines, a growing momentum toward circular economy principles is evident, especially in industries like textiles, electronics, and packaging. Collaborative initiatives involving government bodies, businesses, and non-governmental organizations (NGOs) are propelling the adoption of circular practices, aligning with the nation’s commitment to sustainable development and responsible resource management.

2. Renewable Energy: Powering Sustainable Progress. The global transition away from fossil fuels will be a defining theme in 2024, with the adoption of renewable energy sources taking center stage. Solar, wind, hydro, and geothermal energy are increasingly becoming mainstream, providing cleaner alternatives to conventional power generation methods. Endowed with abundant natural resources, the Philippines is strategically positioned to harness these energies for sustainable development.

Across the archipelagic expanse of the Philippines, solar farms, wind turbines, and geothermal power plants are becoming ubiquitous, contributing to the reduction of greenhouse gas emissions, and fostering energy independence. The government’s active promotion of clean energy aligns with the country’s commitment to mitigating climate change impacts.

3. Tech-Driven Sustainability Solutions: Nurturing Innovation. In 2024, technology will emerge as a linchpin in driving sustainability initiatives. AI, data analytics, and the Internet of Things (IoT) will be instrumental in optimizing resource use, enhancing energy efficiency, and monitoring environmental impacts. Smart cities and sustainable urban planning are emerging as innovative solutions to address the challenges posed by rapid urbanization.

Cities like Makati, Taguig, Manila, Pasig, Cebu, and Davao are at the forefront of adopting smart technologies to improve public services, reduce energy consumption, and enhance overall quality of life. From intelligent transportation systems to waste management solutions, technology is playing a pivotal role in transforming Filipino communities into sustainable and resilient hubs.

4. Regenerative Agriculture Practices: Cultivating Sustainability. Acknowledging agriculture’s significant role in environmental degradation, regenerative agriculture practices will be gaining prominence in 2024. Farmers and agricultural businesses are embracing techniques like agroforestry, cover cropping, and rotational grazing to restore soil health, sequester carbon, and promote biodiversity.

In the Philippines, where agriculture is a cornerstone of the economy, a growing interest in regenerative practices is observable. Both small-scale farmers and large agribusinesses are exploring methods that prioritize soil health and environmental conservation. This shift ensures not only long-term food security but also contributes to the country’s overall ecological equilibrium.

5. Green Building and Sustainable Infrastructure: Constructing Tomorrow. The construction industry will undergo a paradigm shift toward sustainability in 2024. Green building practices, incorporating eco-friendly materials, energy-efficient design, and waste reduction, are becoming the norm in new construction projects. Sustainable infrastructure development aims to minimize the environmental impact of buildings, roads, and other structures.

In the Philippines, sustainable building practices are gaining prominence, particularly in urban areas undergoing rapid development. Green architecture, adherence to energy-efficient building codes, and integration of renewable energy sources into construction projects are becoming increasingly prevalent. This trend not only addresses the immediate environmental impact of construction but also ensures the long-term resilience of infrastructure in the face of climate change.

6. Plastic Alternatives and Zero-Waste Initiatives: Breaking Free from Plastic. The global plastic pollution crisis has intensified the search for alternatives to single-use plastics and will spur the promotion of zero-waste initiatives in 2024. Individuals, businesses, and governments are actively seeking sustainable alternatives and innovative solutions to curtail plastic consumption and waste.

In the Philippines, a country grappling with the challenges of plastic pollution, a movement towards zero-waste living and the adoption of plastic alternatives is gaining momentum. Local businesses are exploring packaging options that are biodegradable or easily recyclable, and community-driven initiatives are raising awareness about the environmental impact of plastic. Government policies regulating single-use plastics and promoting responsible waste management practices further contribute to this sustainable shift.

7. Biodiversity Conservation and Ecotourism: Preserving Nature’s Beauty. Preserving biodiversity and promoting sustainable tourism are crucial components of the sustainability agenda in 2024. Ecosystems globally face threats from climate change, deforestation, and pollution, prompting efforts to protect and restore natural habitats. Simultaneously, the tourism industry is evolving to prioritize responsible and eco-friendly practices.

In the Philippines, renowned for its rich biodiversity and stunning landscapes, there is a growing focus on biodiversity conservation and ecotourism. The establishment of protected areas, marine reserves, and wildlife sanctuaries aims to safeguard the country’s unique flora and fauna. Sustainable tourism initiatives seek to strike a balance between economic development and environmental preservation, ensuring that future generations can revel in the beauty of the archipelago.

As the world grapples with the challenges of climate change and resource depletion, the adoption of sustainable practices emerges not only as an option but a necessity in 2024. The trends highlighted in this article demonstrate a collective global commitment to creating a more environmentally conscious and resilient future.

In the Philippines, these trends intersect with the nation’s unique socio-economic and environmental context, weaving a narrative of progress that balances economic growth with environmental responsibility.

By embracing circular economy principles, transitioning to renewable energy sources, leveraging technology for environmental solutions, promoting regenerative agriculture, adopting green building practices, reducing plastic usage, and prioritizing biodiversity conservation, the global community, including the Philippines, is laying the foundation for a sustainable and harmonious future. This collective effort, rooted in innovation and responsibility, paints a hopeful picture of a world where sustainability is not just a trend but an integral part of our shared legacy.

More stories

Check out what the news wires are saying about us.

Who we are.

An integrated marketing communications company with PR at its core, we are your solutions partner in guiding your customers towards brand love as they go through the journey of your business.

With brand love, we turn stakeholders into engaged fans and loyal customers into lifelong advocates. When audiences love your brand, you feel empowered; and when you reach your business goals, you achieve sustainable growth in the long run.

We thrive on collaborative and meaningful partnerships. We deliver results through targeted integrated marketing programs and strategies. We help you reach your audiences and build long-lasting trust.

This is how we create brand love. We are PAGEONE.

What we can do.

Our team of seasoned communication professionals, PR strategists, media specialists, and storytellers offer a full range of services and expertise to help you fully realize your brand vision and needs.

PR360

An end-to-end approach that utilizes relevant and effective integrated marketing tactics for holistic communications solutions.

Social Marketing

Attaining desired behavioral and perception change among stakeholders and publics

Digital Communications

Creating compelling online and social media assets through engaging digital content

Advocacy Development

Developing social investments through effective and long-lasting stakeholder engagement.

Issues Management

Mitigating the impact of crisis situations and managing stakeholder relations.

Corporate Reputation

Strengthening brand equity through thought leadership, media relations and publicity

Brand Communications

Supporting product and lifestyle marketing with communication strategies and PR executions.

Corporate Publications

Conceptualizing and producing sustainability reports and other specialized communication materials.

Platform Development

We build quality websites and scalable platforms to drive your business.

Digital Content Creation

Creating quality content that can be used to tell the story of the brand to connect the brand to its customers.

Social Media Management

Managing social media marketing campaigns and managing content across the company and brand's social media platforms.

Advocacy Development

Identifying and determining what is being said about a brand or a company.

The most awarded
PR Agency in the Philippines.

Our record number of local and international awards is a testament on what our expertise can do to make your brand goals and communication needs come true.

200++

Local and International Awards

5

Agency of the Year:
2016, 2017, 2018, 2019, 2020

4

Grand Anvils Awards:
2016, 2017, 2018, 2019

THE AGENCY WITH

The most expansive Online Media Network

Aside from our traditional and online media networks, we are the only public relations agency in the Philippines that manages our own online media network that can reach millions of audiences in the country and across the world.

PAGEONE Media

Conversations start here.

PAGEONE Media is a group of news and lifestyle online magazines that cater to the different niches of millions of Filipino readers.

This includes Woman.ph, a multiple time Anvil awardee that promotes women empowerment.  Another is Motoring.ph is where car geeks and automotive dealers can get updates about the industry, as well as Chika.ph for the pop culture fans who live and breathe entertainment.

You can also be updated with the regional, local, and international news through our news outlets Thephilippinepost.com, Theluzondaily.com, Thevisayasjournal.com, and Themindanaolife.com.

Those are just a few of the well-known platforms PAGEONE Media has introduced to the public, and the collection is continuously getting bigger and better day by day.

Since its founding in 2015, PAGEONE Media remains one of today’s top online publications in the country.

WILDFYRE

Spreading stories like wildfire.

Wildfyre are websites and Facebook pages that is developed, maintained and managed by PAGEONE in collaboration with top bloggers in the country.

This is the first and only service being offered in the philippines.

Wildfyre is developed to help connect brands and companies with an established community of content creators and digital influencers. Through Wildfyre, companies and advertising/PR agencies can easily share product narratives and press releases simultaneously through the Wildfyre’s portals and social media pages.

Wildfyre is a platform and a service that can help both big and small brands and companies in their efforts to expand product awareness, build company credibility, and increase their online presence. It’s a one-of-a-kind service that promotes better interaction between brands and consumers.

80+ more blog sites