Ideas

Top 5 Qualities Of A Good PR

In today’s rapidly evolving digital world, effective PR is crucial for both businesses and individuals. Many have encountered good PR that attained success and maintained a good image to their clients. However, some have navigated a public relations’ disaster that is capable of inflicting irreplaceable damage to its reputation.

Whether a company’s actions are intentional or unintentional, a PR crisis may occur that can provoke public’s negative feedback that can lead to reputational damage, loss of consumer’s trust, legal issues, and financial penalties. Moreover, these crises can impact public opinion of a brand for days or even years.

The evolution of a social media-driven world, a PR crisis spreads rapidly and makes the recovery even harder than preventing negative PR. Hence, recognizing the essential qualities of outstanding PR can determine whether one achieves success or remains unnoticed.

A public relations professional possessing a combination of both qualities and skills can attain a client or a company’s success in a wide variety of ways. It is mostly desired to have a public relations firm that aligns with company culture, communicates well, and is equally dedicated to the success of a brand.

With all the shifts that are currently happening to enhance an organization’s reputation, have you ever wondered what qualities you need to consider to determine if a PR agency is good? Leading you to the five tips that define the qualities of a good PR.

Strong and Effective Communication Skills

Expertise in both written and verbal communication are at the core of PR. Having the ability to create compelling messages specialized to different audiences and platforms maintains its effectiveness and credibility that can achieve trust.

It is essential for PR professionals to not only forge strong relationships with media outlets, journalists, and influencers but also to master the art of story pitching, skillfully handle media inquiries, and navigate crisis communications with finesse. These capabilities are pivotal in maintaining a positive public image and effectively managing communications strategies.

Strategic Thinking

A skilled PR professional employs a strategic mindset, capable of crafting creative PR campaigns that not only support the organization’s goals and objectives but also flexibly respond to evolving situations. They demonstrate the ability to tailor their strategies in accordance with dynamic circumstances.

A proficient PR professional excels in communication through various media, possessing cstrong writing and speaking skills to effectively convey ideas. While communicating, a skilled PR representative consistently focuses on articulating key messages. This ability to reframe answers while maintaining core messages is valued both in politics and in serving PR clients effectively.

Time Management

A good PR must know how to prioritize and juggle numerous projects and be aware of deadlines. Time management is a skill that is essential to secure successful execution of campaigns, delivery of outputs, and to serve their clients with high quality services. Public relations professionals adhere to schedules filled with planning, meetings, emails, and projects. Balancing these tasks can be challenging when attention and focus are split.

Honesty and Transparency

A reliable PR agency will always communicate openly to let the clients know if something isn’t feasible or effective. Efficiency must be prioritized to prevent wasting time and money when maintaining an excellent reputation. Moreover, challenges being explained by the PR agency can also earn trust and accountability. An ethical agency prefers declining projects rather than delivering subpar results.

A reputable PR agency is open about their processes and team responsible for your account. Beware of agencies where interns and juniors handle most tasks, while senior staff only attend meetings and handle billing. Protect your business from such scenarios.

Reputation Management

A respected public relations team is approachable, quick to engage, and skilled at fostering relationships. A company’s capacity to establish robust connections with clients, media figures, and the general public significantly influences its achievements and standing.

A notable PR agency possesses extensive connections and maintains a valuable network of media professionals. Seeking referrals from industry peers such as reporters, journalists, editors, freelancers, and producers can provide insights into the effectiveness of a PR firm. When a PR firm has a track record of success, it becomes well-known among media professionals.

As the leading PR agency in the Philippines, PAGEONE has these top five qualities and more, which not only earned it a reputation of being an excellent PR agency but also made it the most awarded agency in the Philippines. PAGEONE assists brands in reaching their goals by strategically engaging with diverse audiences through customized services, advocacies, and campaigns.

Beyond excellent service delivery, PAGEONE facilitates enhanced networking opportunities for clients with significant stakeholders, leveraging its strong connections with government, business, and NGO figures crucial for maintaining positive brand reputations.

More stories

Check out what the news wires are saying about us.

Who we are.

An integrated marketing communications company with PR at its core, we are your solutions partner in guiding your customers towards brand love as they go through the journey of your business.

With brand love, we turn stakeholders into engaged fans and loyal customers into lifelong advocates. When audiences love your brand, you feel empowered; and when you reach your business goals, you achieve sustainable growth in the long run.

We thrive on collaborative and meaningful partnerships. We deliver results through targeted integrated marketing programs and strategies. We help you reach your audiences and build long-lasting trust.

This is how we create brand love. We are PAGEONE.

What we can do.

Our team of seasoned communication professionals, PR strategists, media specialists, and storytellers offer a full range of services and expertise to help you fully realize your brand vision and needs.

PR360

An end-to-end approach that utilizes relevant and effective integrated marketing tactics for holistic communications solutions.

Social Marketing

Attaining desired behavioral and perception change among stakeholders and publics

Digital Communications

Creating compelling online and social media assets through engaging digital content

Advocacy Development

Developing social investments through effective and long-lasting stakeholder engagement.

Issues Management

Mitigating the impact of crisis situations and managing stakeholder relations.

Corporate Reputation

Strengthening brand equity through thought leadership, media relations and publicity

Brand Communications

Supporting product and lifestyle marketing with communication strategies and PR executions.

Corporate Publications

Conceptualizing and producing sustainability reports and other specialized communication materials.

Platform Development

We build quality websites and scalable platforms to drive your business.

Digital Content Creation

Creating quality content that can be used to tell the story of the brand to connect the brand to its customers.

Social Media Management

Managing social media marketing campaigns and managing content across the company and brand's social media platforms.

Advocacy Development

Identifying and determining what is being said about a brand or a company.

The most awarded
PR Agency in the Philippines.

Our record number of local and international awards is a testament on what our expertise can do to make your brand goals and communication needs come true.

200++

Local and International Awards

5

Agency of the Year:
2016, 2017, 2018, 2019, 2020

4

Grand Anvils Awards:
2016, 2017, 2018, 2019

THE AGENCY WITH

The most expansive Online Media Network

Aside from our traditional and online media networks, we are the only public relations agency in the Philippines that manages our own online media network that can reach millions of audiences in the country and across the world.

PAGEONE Media

Conversations start here.

PAGEONE Media is a group of news and lifestyle online magazines that cater to the different niches of millions of Filipino readers.

This includes Woman.ph, a multiple time Anvil awardee that promotes women empowerment.  Another is Motoring.ph is where car geeks and automotive dealers can get updates about the industry, as well as Chika.ph for the pop culture fans who live and breathe entertainment.

You can also be updated with the regional, local, and international news through our news outlets Thephilippinepost.com, Theluzondaily.com, Thevisayasjournal.com, and Themindanaolife.com.

Those are just a few of the well-known platforms PAGEONE Media has introduced to the public, and the collection is continuously getting bigger and better day by day.

Since its founding in 2015, PAGEONE Media remains one of today’s top online publications in the country.

WILDFYRE

Spreading stories like wildfire.

Wildfyre are websites and Facebook pages that is developed, maintained and managed by PAGEONE in collaboration with top bloggers in the country.

This is the first and only service being offered in the philippines.

Wildfyre is developed to help connect brands and companies with an established community of content creators and digital influencers. Through Wildfyre, companies and advertising/PR agencies can easily share product narratives and press releases simultaneously through the Wildfyre’s portals and social media pages.

Wildfyre is a platform and a service that can help both big and small brands and companies in their efforts to expand product awareness, build company credibility, and increase their online presence. It’s a one-of-a-kind service that promotes better interaction between brands and consumers.

80+ more blog sites

Let's talk.

Ready to collaborate? Our ambitious and highly driven team of professionals would love to talk to you on how we can help you and your team create brand love.

+632 7622.5477

inquiry@bbcomm.ph

© 2020, PAGEONE Group