Award Announcement

Provoke Media Unveils 8th Asia-Pacific Innovator 25: Two Innovators From The Philippines

Provoke Media is delighted to announce the eighth class of Asia-Pacific Innovator 25, an illustrious roster of professionals shaping the future of the PR and marketing industries. This year’s lineup is particularly special as it includes two exceptional innovators from the Philippines.

The Innovator 25 is a tribute to industry visionaries who are pushing the boundaries of creativity and innovation in the PR and marketing sectors. The 2023 class is no exception, as it continues to chart the course for the industry’s future and proudly welcomes innovators from Asia-Pacific.

Meet the Innovators from the Philippines

Dorothy Dee-Ching, the Chief Marketing Officer of the iconic Filipino food brand Jollibee, represents an individual who has harnessed creativity to redefine marketing excellence. Joining her is Vonj Tingson, President and Chief Operating Officer of PAGEONE Group, the most awarded PR agency in the Philippines. These two innovators have left an indelible mark on the industry.

These two outstanding individuals are among the 25 innovators who collectively represent the diverse and dynamic landscape of marketing and communications today. They come from various facets of the industry, ranging from creative strategy to digital execution, influencer mapping, media storytelling, and senior management.

Profiles of all the Innovator 25 recipients, including their inspiration, advice, and career insights, can be accessed through the navigation menu.

The 8th class of Asia-Pacific Innovator 25

In this year’s Innovator 25 class, the highest proportion of 20% is based in India, followed by 15% from Hong Kong, Singapore, China, and Australia. The geographic reach of this year’s class is truly extensive and also includes Japan, Korea, the Philippines, and Taiwan.

In this year’s Innovator 25 class, the highest proportion of 20% is based in India, followed by 15% from Hong Kong, Singapore, China, and Australia. The geographic reach of this year’s class is truly extensive and also includes Japan, Korea, the Philippines, and Taiwan.

Notably, 45% of this year’s innovators have held their roles for less than three years, and the majority, or 55%, come from agency backgrounds. Over half, or 53%, report directly to the CEO.

Encouragingly, 55% of respondents believe that the communications/PR industry is more innovative than other marketing disciplines, marking a substantial improvement from previous years. Integrated marketing has, for the first time, surpassed content creation as the industry’s greatest opportunity for leading innovation, as noted by 45% of the class.

When it comes to driving innovation, a significant majority, or 50%, sees the CEO as the most influential, ahead of the CMO by 25%; only 15% perceive the CCO as influential in this regard; and 10% identify the communications/PR agency as a driver of innovation.

A significant 85% of respondents believe that the rise of generative AI will enhance innovation in the communications/PR industry. In terms of admired figures, many innovators look up to inspirational business leaders and founders, such as Nandan Nilekani, N. Chandrasekaran, Jensen Huang, Yvon Chouinard, Mary Kay Ash, and Steve Jobs.

About Provoke Media’s Innovator 25

Provoke Media’s Innovator 25 has earned recognition as a pivotal gauge of marketing and communications innovation. Since its inception in 2013, it has annually identified 25 individuals across North America, EMEA, and, more recently, Asia-Pacific, who have made significant strides in elevating engagement and influence.

The Innovator 25 acknowledges those who have taken risks to disrupt outdated business practices, combined creativity with impactful results, elevated social purpose to new heights, fostered real change in behavior and outcomes, and promoted diversity through reformed hiring practices and cultures. These are just a few of the achievements they celebrate as innovative.

For more information and to explore the complete list of the Asia-Pacific Innovator 25 for 2023, please visit Provoke Media Innovator 25.

More stories

Check out what the news wires are saying about us.

Who we are.

An integrated marketing communications company with PR at its core, we are your solutions partner in guiding your customers towards brand love as they go through the journey of your business.

With brand love, we turn stakeholders into engaged fans and loyal customers into lifelong advocates. When audiences love your brand, you feel empowered; and when you reach your business goals, you achieve sustainable growth in the long run.

We thrive on collaborative and meaningful partnerships. We deliver results through targeted integrated marketing programs and strategies. We help you reach your audiences and build long-lasting trust.

This is how we create brand love. We are PAGEONE.

What we can do.

Our team of seasoned communication professionals, PR strategists, media specialists, and storytellers offer a full range of services and expertise to help you fully realize your brand vision and needs.

PR360

An end-to-end approach that utilizes relevant and effective integrated marketing tactics for holistic communications solutions.

Social Marketing

Attaining desired behavioral and perception change among stakeholders and publics

Digital Communications

Creating compelling online and social media assets through engaging digital content

Advocacy Development

Developing social investments through effective and long-lasting stakeholder engagement.

Issues Management

Mitigating the impact of crisis situations and managing stakeholder relations.

Corporate Reputation

Strengthening brand equity through thought leadership, media relations and publicity

Brand Communications

Supporting product and lifestyle marketing with communication strategies and PR executions.

Corporate Publications

Conceptualizing and producing sustainability reports and other specialized communication materials.

Platform Development

We build quality websites and scalable platforms to drive your business.

Digital Content Creation

Creating quality content that can be used to tell the story of the brand to connect the brand to its customers.

Social Media Management

Managing social media marketing campaigns and managing content across the company and brand's social media platforms.

Advocacy Development

Identifying and determining what is being said about a brand or a company.

The most awarded
PR Agency in the Philippines.

Our record number of local and international awards is a testament on what our expertise can do to make your brand goals and communication needs come true.

200++

Local and International Awards

5

Agency of the Year:
2016, 2017, 2018, 2019, 2020

4

Grand Anvils Awards:
2016, 2017, 2018, 2019

THE AGENCY WITH

The most expansive Online Media Network

Aside from our traditional and online media networks, we are the only public relations agency in the Philippines that manages our own online media network that can reach millions of audiences in the country and across the world.

PAGEONE Media

Conversations start here.

PAGEONE Media is a group of news and lifestyle online magazines that cater to the different niches of millions of Filipino readers.

This includes Woman.ph, a multiple time Anvil awardee that promotes women empowerment.  Another is Motoring.ph is where car geeks and automotive dealers can get updates about the industry, as well as Chika.ph for the pop culture fans who live and breathe entertainment.

You can also be updated with the regional, local, and international news through our news outlets Thephilippinepost.com, Theluzondaily.com, Thevisayasjournal.com, and Themindanaolife.com.

Those are just a few of the well-known platforms PAGEONE Media has introduced to the public, and the collection is continuously getting bigger and better day by day.

Since its founding in 2015, PAGEONE Media remains one of today’s top online publications in the country.

WILDFYRE

Spreading stories like wildfire.

Wildfyre are websites and Facebook pages that is developed, maintained and managed by PAGEONE in collaboration with top bloggers in the country.

This is the first and only service being offered in the philippines.

Wildfyre is developed to help connect brands and companies with an established community of content creators and digital influencers. Through Wildfyre, companies and advertising/PR agencies can easily share product narratives and press releases simultaneously through the Wildfyre’s portals and social media pages.

Wildfyre is a platform and a service that can help both big and small brands and companies in their efforts to expand product awareness, build company credibility, and increase their online presence. It’s a one-of-a-kind service that promotes better interaction between brands and consumers.

80+ more blog sites

Let's talk.

Ready to collaborate? Our ambitious and highly driven team of professionals would love to talk to you on how we can help you and your team create brand love.

+632 7622.5477

inquiry@bbcomm.ph

© 2020, PAGEONE Group